A search engine’s job is to list the web pages according to the best match for the search-term. The better the match the higher a page will be listed in the search results. In fact, a page having a well implemented search engine optimization and marketing strategy will increase its search engine page ranking more than any other page that is similar.
A page ranking has a great impact on a business. The higher the ranking of a page the more traffic it will receive. Increased traffic means more conversions of customers into actual sales. The volume of traffic is directly related to the amount of revenue generated. Profitability of a web based business is directly related to the amount of revenue.
Apart from traffic and conversions there are other metrics that should be considered in a website optimization. Keyword selection is certainly important as using the right keywords will result in more traffic and eventually more business. To be proficient in keyword selection is an art and professional expertise.
Besides these factors there are a few dead bodies that should be considered while designing a website. In this article, we will look at Google’s PR (Page Rank) algorithm.
Each link to a page on your website will define its PR. Links to the home page or the index page is counted as a vote for the page. More links means more votes. But it is possible that several web pages actually linking to your index page bring you more of a vote then if the links were only pointing to the index page. A link to a page that has a higher PR will help it move up the rankings.
The PR will move up the rankings based on the number of links and the relative positions of the links. Links from other sites with higher PR than your site will help it as it will increase its own PR.
Pages with higher PR will be seen more often and get more traffic then pages with lower PR. The traffic received through web pages with higher PR will of course increase their own traffic. The total traffic to the website will increase with it. But more traffic only means more conversions. It is the conversions that generate the income for a business.
Increasing the positions of web pages is done mainly by increasing the PR. But there are some other methods that are well worth considering. Put the link to the simplest probable page on the index page. This way the link will be able to bring direct traffic. The content of the page can also make it a page with higher PR. The zero cost SEO method is simplicity itself. Inclusion of the key word in the title also will increase the page’s rank. Besides, the use of anchor text method will also help. It will help the spider to grasp the whole site and introduced the site to the spider faster.
These are only a few of the ways on how SEO experts can help you. There are some other methods too. Some of the methods are unethical but they can’t be neglected. When they are not used, they will surely have a bad impact on the web. So, it is advised to choose the best option but to be careful about the method chosen.